If you run a small business or manage an online store, knowing who your customers are and how they interact with your website is crucial. That’s exactly what Google Analytics helps you do. It’s a free and powerful tool that gives you deep insights into your visitors, what they’re looking for, how they found you, and what keeps them coming back. In this article, I’ll show you how to use Google Analytics step-by-step to understand your audience, improve marketing, and make smarter business decisions.

When I first started my business, I thought AI was something only big companies could afford. It seemed like the kind of technology used by Google, Amazon, or large tech startups. But over the past year, I’ve realized that AI can be one of the most helpful and affordable tools for small business owners like us. From saving hours of work to helping me make better decisions, AI has become like an invisible business partner that is fast, reliable, and surprisingly creative.